Cookie statement

Functional cookies ensure that our websites operate correctly. For example, they facilitate the completion of contact and donation forms. These cookies are placed by default and do not store any (personal) data about you.

Analytical cookies enable The Salvation Army to measure website visits. These statistics provide us with insights such as:

• how often our website is used,
• what information visitors are searching for,
• which pages are most frequently visited.

To obtain these insights, The Salvation Army processes the following (anonymized) data:

• IP address,
• Cookie ID,
• website and click behavior,
• referrer URL.

Through analytical cookies, we know which parts of the website are popular and where we can improve our websites. We continuously analyze and improve our websites to make your visit as pleasant as possible. Analytical cookies are anonymized and therefore automatically placed. However, you can manually disable these cookies in your privacy settings.

For website analysis, The Salvation Army uses Google Analytics. We have configured Google Analytics cookies to be privacy-friendly. This means that:

• only masked IP addresses are processed,
• we have made agreements with Google regarding the careful handling of personal data,
• ‘data sharing’ is turned off,
• we do not use other commercial services in combination with these cookies.

Additionally, we use Microsoft Clarity. Microsoft Clarity records anonymized screen captures of how visitors use our websites, allowing us to analyze scroll and mouse movements.

Tracking cookies allow us to follow your activities on our website, making it easier for you to share information from our websites with your online network and to show you relevant advertisements on other websites and social media platforms. Tracking cookies are only placed after you have given your consent.

The Salvation Army uses tracking cookies from the following platforms:

• Google Ads (including Remarketing)
• Meta (Facebook and Instagram)
• LinkedIn
• Microsoft Clarity
• VWO

When you visit our websites, we automatically place functional cookies. We also place analytical cookies unless you have objected to them. Tracking cookies are only placed if you have given your consent.

If you wish to change your consent at any time, you can do so in your privacy settings. Additionally, you can always delete cookies and/or adjust your settings via your browser at any time.

The Salvation Army may decide to change its use of cookies. In such cases, we will update this cookie statement and the cookie banner. We recommend that you regularly check if we have published a new version so that you are informed of the latest updates.

Please see our general privacy statement for more information about your privacy rights, our Data Protection Officer, the security measures we have taken, and where you can go with questions and complaints.

The Salvation Army, June 2024, version 2.1